“Web Analytics: An Hour a Day” is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour a Day will enhance your mindset and teach you how to fish for yourself.
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Authors Marci Alboher & Tim Ferriss discuss their books "One Person/Multiple Careers: A New Model for Work/Life Success" and "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich," as part of the Auth...