In Chapter 18 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek explains the difference between professional relationships, acquaintances, and friendships. What makes friendships hard to define, Sinek notes, is that the bond requires a mutual feeling, connection, and human experience. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. Sinek holds a BA degree in cultural anthropology from Brandeis University.
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