In Chapter 9 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab reflects on the philosophy of Martin Heidegger and his 1928 work “Being and Time.” McNab learns to apply Heidegger’s perspective on existence – I am therefore I think – to the context of service-oriented business. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.
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