In Chapter 2 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek embraces continuous improvement to incrementally improve his oratory and communication skills. Sinek prioritizes not only practice but also taking risks that make him uncomfortable. Whereas this would have been unthinkable earlier in his career, Sinek applies the lessons learned and incremental confidence to take greater risks when speaking to audiences. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. Sinek holds a BA degree in cultural anthropology from Brandeis University.








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