In Chapter 12 of 13, social media expert Mike Germano discusses how social media is enhancing the sports entertainment experience by building a stronger connection between fans and their favorite players, teams, and leagues. Social media highlights the approachability of athletes. Social media also provides players opportunity to break the news, eliminating media and reporting middlemen and going directly to fans. Finally, social media participation offers younger, lesser known players opportunities to build popularity and support through fan connections.
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