In Chapter 1 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares how the positive response from his 2009 TEDx talk has changed his life. In the fall of 2009, Sinek released his first book and did the TED talk. The TED website promoted the talk and it becomes one of the most favorited talks of all time. As the talk reached global audiences, Sinek’s reach also increased. The experience validated Sinek’s concept and increased his expectations and aspirations to affect positive change globally. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. Sinek holds a BA degree in cultural anthropology from Brandeis University.







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