In Chapter 8 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares his favorite definition of innovation – the application of technology to solve human problems. He highlights several product advancements that do not answer human problems, causing a breakdown in innovation thinking. He uses a toaster as an example of useful innovation that meets his criteria: the application of technology to solve human problems. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. Sinek holds a BA degree in cultural anthropology from Brandeis University.








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