In Chapter 19 of 19 in his 2010 Capture Your Flag interview with host Erik Michielsen, education entrepreneur and Global Campus (www.globalcampus.com) founder Maurizio de Franciscis shares how to sell customers a product that does not yet exist. He prioritizes providing prospective clients a visible representation, as he finds this builds credibility and overcomes objections. He pairs this with a clear understanding of facts, story, and needs analysis. Before founding Global Campus, de Franciscis worked at General Electric. He graduated from Università degli Studi di Roma РLa Sapienza Рand earned his MBA from INSEAD.

Source: www.captureyourflag.com

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