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How McKinsey Consulting Reshaped Career Ambition – Ken Rona

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In Chapter 8 of 12, Ken Rona graduates Duke University with a PhD and joins McKinsey management consultling. Growing up lower middle-class, Rona was encouraged to be a wallpaper hanger and was exposed to few jobs. Wor...

How to Build a Career in Business Analytics Marketing – Ken Rona

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In Chapter 11 of 12, business analytics expert Ken Rona discusses what to consider when planning a career in business analytics marketing. Core analytics competency - using tools including SAS, SPSS, and Excel - is cr...

Why Earning Economics PhD Boosted Self Confidence – Ken Rona

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In Chapter 4 of 12, business analytics expert Ken Rona shares two huge self-confidence boosting moments in his life. First, Rona shares why his engagement and consequent marriage mattered so. Second, he shares why ear...