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How Social Media Helps Build Trusting Relationships – Mike Germano

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In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Socia...

How Social Media Impacts Sports Marketing – Mike Germano

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In Chapter 12 of 13, social media expert Mike Germano discusses how social media is enhancing the sports entertainment experience by building a stronger connection between fans and their favorite players, teams, and l...