In Chapter 5 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, “Start With Why” author urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages.

Source: www.captureyourflag.com

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