In Chapter 20 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares why human, physical interaction creates deeper, more meaningful relationships than Internet communication. Sinek notes that sheer physicality limits the Internet and its communication tools – Facebook, Twitter, blogs – ability to develop lasting, trusted bonds. He finds the Internet great at three things: one, connecting people; two, finding and sharing information faster; and three, increasing transaction speed. The Internet does not however develop the human bonds and the associated trust, sharing, emotion and interaction that come with them. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of “Start With Why: How Great Leaders Inspire Everyone to Take Action”. Sinek holds a BA degree in cultural anthropology from Brandeis University.



Internet, Society






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