How to make famous advertising? Well, logic and facts aren’t as important as we think. Content is less important we think. Our feelings matter most. Emotions are king. John takes us through the 7 emotional states. And tells us which ones work best.
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Julia Galef provides a fix for the "the commitment effect," the condition of sticking with a business plan or a career or a relationship "long after it has become quite clear that it's not doing anything for us."
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Greg Gillis and Lesly Higgins, experienced corporate coaches, will discuss and demonstrate various methods to effectively communicate; whether it is delivering a yearly review to a fellow Googler, developing your grou...